How To Write A Compelling Pitch For Playlist Curators
If you're an artist trying to get your music heard, being added to a playlist can make a big difference. A strong pitch to playlist curators can help open that door—but how do you write one that actually gets read? Don’t worry; it’s simpler than you might think.Start by thinking about the person reading your message. Curators get tons of emails and DMs every week, so yours needs to grab their attention without sounding pushy. Be polite and get straight to the point.
In your message, introduce yourself briefly—just a sentence or two. Share your artist name, where you’re from, and what kind of music you make. Then talk about your song. Mention the name of the track, what makes it special, and why you believe it fits the playlist you're pitching to. This helps the curator understand why your music matters and how it might match their vibe.
A little research goes a long way. Listen to the playlist you're aiming for. Does your song fit? If not, it’s better to find one that matches your sound. Curators want songs that feel right together, so take the time to pick ones your music naturally connects with.
Don’t forget to include a streaming link to your song—usually a private SoundCloud or Spotify link will do. Make sure it works and opens quickly. If you have a short press quote, a few stats, or recent achievements, add them—but keep this part short and relevant.
Try to keep your pitch message between 3-5 sentences. That’s short enough for someone to read quickly without missing the point. Bonus tip: avoid writing a generic message that you send to everyone. People can tell if you spent time writing something just for them—it makes a huge difference.
And one last thing: your pitch shows who you are as a person. Be kind, respectful, and real. Even if the curator doesn’t add your song this time, a well-written pitch could help you build a long-term connection.
If you're using buzzclick-music or another platform to find curators, make sure you're still writing real, personal messages. A good pitch can’t be faked.
Writing a pitch might feel weird at first, but the more you do it, the easier it gets. Keep it genuine, be yourself, and share the story behind your song. That’s what people connect with.